Customer Success Education: Why Prioritize it?

Customer success education metaphor

Today, customer success education has grown considerably. Countless companies offer educational resources. With software and ERP, that’s crucial. Software products and services are complex. Simplifying education can be a lifesaver for many.

Recently, we covered why building brand trust matters. Proper customer education is a great way to work toward it.

What do we mean by customer success education?

Customer education refers to providing resources. Naturally, you’re not teaching everything. However, you can provide the necessary information. In ERP implementation, that often includes user training.

Why should you care about customer success education?

Customer education speaks well about you. Typically, clients lack the knowledge necessary for ERP software. Thus, it can make the difference for effective implementation. For instance, that’s why we offer a free consultation for new clients.

Long-term partnerships

In other words, education is starting on the right foot. First impressions are vital for any business. Aiding clients lays the foundation for future cooperation. We’ve provided long-term support as part of our services.

Better decisions benefit everyone

Clients and providers benefit from education. For clients, they can leverage their software effectively. It boosts their return rates and minimizes risks. For companies, they benefit from clients knowing what to buy.

Building reputation

Referrals are still crucial in many industries. For ERP implementation, that’s double as true. Happy clients will speak well and even recommend you to others. In the long run, that results in more contracts and revenue.

Incorporating customer success education in ERP

Now, you can’t teach them everything. Going from the basics to specialization takes time. Most companies choose between both. Thus, the key lies in knowing what’s more effective. If education is part of your implementation, it should just be a complement.

Identifying common issues

User adoption, troubleshooting, and similar issues are quite common. With experience, you can assess what clients ask the most. That way, you can focus your efforts on these doubts. It saves time and resources in preparing a plan.

Creating a general approach

From those pain points, you can create a method. For instance, you can offer guides, on-site training, and more. The first step is to create a plan you can use with almost everyone. That could be the basic package.

Adapting to clients

Finally, all clients are different. Some might have other doubts than what you’ve predicted. So, adaptability becomes crucial. You can offer additional training for an extra fee. Your original method should be flexible for these cases.

Topics:

Zero Point ERP Solutions

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