Building Rapport with your clients – Why it matters and How to do so

Building rapport with your clients is among the best marketing strategies. Good relationships create recurrent customers and fantastic references.

Unfortunately, not many companies understand why that happens. Positive relationships are our services’ foundation. Today, we’ll go through its importance and what you can do to create it.

Why should you care?

Rapport is crucial for all companies. This article by Forbes offers fantastic insight, despite focusing on real estate. How do these benefits translate into other industries?

1.   Building trust

Having clients trust in you is the best way to grow your company. Selling services and products isn’t about ditching customers after they buy. Building trust results in better reviews and ongoing sales.

2.   Gaining respect

Your company’s reputation is crucial for everything. With happy customers, you can become an authority in your industry.

3.   Learning process

Creating close relationships with your customers is an amazing skill in any industry. Focusing on building rapport constantly teaches you what others like and dislike.

4.   Selling more

Recurrent customers are as critical as newcomers. Prioritizing your relationships lets you reap as much value from every contract as possible.

5.   Increasing confidence

Finally, you can become bolder with what you try. Your clients will open up to new offers and approaches. As such, you can try new methodologies and push advanced services with better success chances.

How can you build rapport?

Essentially, building rapport means creating a positive relationship with other people. Therefore, your main goal is for your client to like you.

However, you need to consider both sides of the relationship. You can’t create rapport by yourself. Not everyone will like you or your company; the key lies in attracting most people’s preferences.

1.   Appearances

The first step is to care for appearances. That goes from personal interviews to online marketing strategies. You must appear relatable and polite to the audience you’re appealing to.

2.   Communication

Communicate effectively and concisely. Try to understand your audience’s culture and beliefs to avoid inappropriate comments. Remember their names and take a relaxed approach without appearing unprofessional.

3.   Common ground

Find something that relates to your clients with you. Similar cases you’ve had in the past are a great example. You should highlight common experiences and values whenever possible. It makes you look more empathetic.

4.   Shared experience

During your service, focus on involving your customer. Ask them for advice and reviews to make them feel part of the process. Facing obstacles together strengthens the bond you both have.

5.   Empathy

Lastly, you want to understand your customer’s context and feelings. They must be able to see that as well. Empathy is the best way to ensure your clients trust you and want to keep working with you.

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