Build Brand Trust: 7 Fantastic Strategies To Get Started

Agreeing after you build brand trust

Last week, we covered the basics of building brand trust. In that article, you learned why it matters and our mindset. However, we cited this TED Talk by Marcos Aguiar a few times. It provides amazing strategies to build brand trust.

Yet, we didn’t cover those strategies. That’s our topic for today’s article.

The foundation to build brand trust: Systemic trust

The talk begins by introducing systemic tryst. Today, many companies focus on building trust in different areas:

  • Personality.
  • Workers and resources.
  • Spokespeople.
  • Quality.
  • Values and principles.

You get the point. However, there’s a difference between most companies and success stories. The best approach is to build trust in the system. In ERP implementation, that means your methodology.

Clients can (and should) trust you. Firstly, you must prove that your results come from solid practices. Thus, trust will come from foolproof systems instead of subjectivity.

The seven tools to build brand trust

Now, the video uses several examples. Most points are fairly general. Luckily, we can adapt all the “tools” to ERP implementation. Just keep that in mind if you’re watching the original talk.


That applies to you and the ERP system. You must define who can enter the platform. However, that also applies to your service. How can clients access your services and information? The easier, the better.

Contracts and agreements

Contracts are the basis for any professional relationship. When working with ERP implementation, that’s even stricter. Make sure your contracts cover every relevant detail. That way, your clients know what to expect.

Positive incentives

Incentives require creativity. For instance, we offer a free consultation for new clients. Yet, you can use other approaches. They include split commissions, referral benefits, and more.

System control

This time, we’re not talking about authority. Control refers to building predictability in your service. Workers and clients need some conditioning to work effectively. A proven methodology does that.

Full transparency

Naturally, your clients must be aware of what can affect them. Proper documentation and effective communication become vital. Essentially, always inform your past, present, and future behavior.

Effective intermediation

ERP implementation often requires mediation. Typically, your agreement also includes software vendors. In these cases, you must help all parties align with each other’s goals.

Efficient mitigation

Finally, risks are a staple in ERP projects. Sometimes, the best companies can’t avoid them. Thus, damage mitigation becomes a trust requirement. Make sure you can adapt and overcome in all cases!

Why do we care to build brand trust in ERP implementation?

The answer is quite simple. If you build brand trust, you’ll grow as a firm. That doesn’t mean better profits and contracts. Instead, it means improving and strengthening your solutions.

Finally, it’ll open many doors. But, your current relationships will benefit greatly. ERP implementation is about long-term cooperation. Brand trust streamlines virtually everything.

Starting on the right foot is crucial, too. As such, we offer a free consultation over here!


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